Pruhealth offers Vitality scheme with new benefits to groups


PruHealth has expanded its Vitality programme to include group scheme members and Standard Life Healthcare customers.

The provider has added a range of new partners to its core and Vitality Plus modules including a personalised pathway to improving client health and significant travel discounts based on engagement level. Other benefits include discounts with Vodafone, Ticketmaster, theme park operator Merlin and an agreement with Laureus to provide celebrity sport stars to help clients achieve their goals. It hopes the new pathway service will encourage customers to reduce their claims experience by following a tailored health plan, something already noted through those engaging with its gym membersh...

To continue reading this article...

Join Professional Adviser

  • Unlimited access to real-time news, industry insights and market intelligence.
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters.
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection.
  • Members-only access to the editor’s weekly Friday commentary
 Be the first to hear about our events and awards programmes.



Already a Professional Adviser member?


More on Individual

Bupa launches new patient helpline

Bupa has launched Bupa Anytime HealthLine, a helpline providing 24 hour, unlimited medical advice and information from a team of GPs and nurses.

clock 24 January 2012 •

Freedom Healthnet widens age limit

Freedom Healthnet has upped the age limit for clients wishing to purchase its private medical insurance (PMI) plan.

clock 16 January 2012 •

Brokers approve cancer cover moves

Medical insurance brokers have applauded moves by private medical insurance (PMI) providers to remove the limits on cancer coverage for many standard polices.

clock 10 January 2012 •