Aviva extends in-house back rehab to other areas


Aviva's Back-Up rehabilitation service has been enhanced to cover a more extensive range of common musculoskeletal issues.

Developed initially to help support private medical insurance customers with back and neck conditions, the extended Back-Up Plus service is now available to customers on corporate PMI schemes. It includes musculoskeletal issues relating to knees, feet, elbows, limbs, shoulders, joints and muscles. The service has already been proven to significantly improve the speed of recovery and return to work rate for customers with back and neck conditions. In the last year, 97% of Back-Up customers spoke to a qualified physiotherapist within two hours, avoiding a wait to see a GP. Those c...

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