FSCS defends £4m ads as second round of publicity planned

The scheme was criticised over the £4m publicity campaign which included the TV ads, but which failed to achieve the anticipated impact on consumers. In its annual report for 2010/11, the FSCS said the campaign would be reviewed. However, today a spokesperson for the FSCS denied it has made a definite decision on scrapping the TV ads and focusing its efforts elsewhere. "Despite reports to the contrary we are not scrapping the TV campaign. We are planning phase two of the campaign and we are not ruling anything out," said the spokesperson. "Our research says the TV ads did actual...