Familes increasingly vulnerable as savings and wages fall - Aviva

clock •

Families are failing to protect themselves despite being more worried than ever by the rising cost of living and falling salaries, new research has found.

It revealed monthly incomes fell 2% during the summer while the average family's savings dropped 16%. According to the Aviva Family Finances report, only one in twenty (5%) families feel completely protected, compared to 7% in January, meaning an overwhelming 95% feel they need more protection. Almost half (49%) said they were under or unprotected, another increase from 43% in January, while changes to state benefits worried 21% of respondents. With high inflation levels, falling incomes and an uncertain economy, families were also more worried about the cost of living rising over ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Why the protection gap is a problem of reach

Why the protection gap is a problem of reach

'Most people I meet have never had protection properly explained to them'

Cherian Skariah
clock 16 October 2026 • 4 min read
Why IHT on pensions is a protection advice opportunity

Why IHT on pensions is a protection advice opportunity

Pension accumulation can no longer be considered separately from protection and estate planning

Naomi Greatorex
clock 23 September 2026 • 3 min read
FCA's Reynolds: 'We want to see a real improvement in financial inclusion because it matters'

FCA's Reynolds: 'We want to see a real improvement in financial inclusion because it matters'

In conversation with Graeme Reynolds, director of competition, FCA

Cameron Roberts
clock 22 September 2026 • 7 min read