Families are failing to protect themselves despite being more worried than ever by the rising cost of living and falling salaries, new research has found.
It revealed monthly incomes fell 2% during the summer while the average family's savings dropped 16%. According to the Aviva Family Finances report, only one in twenty (5%) families feel completely protected, compared to 7% in January, meaning an overwhelming 95% feel they need more protection. Almost half (49%) said they were under or unprotected, another increase from 43% in January, while changes to state benefits worried 21% of respondents. With high inflation levels, falling incomes and an uncertain economy, families were also more worried about the cost of living rising over ...
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