Otto's 10-point plan for boosting insurers' reputation

clock

How can the insurance industry improve its reputation, and its service to customers?

Otto Thoresen - former CEO of Aegon UK, now director-general of the Association of British Insurers (ABI) - today delivered his ten-point plan to deliver just that. Thoresen was speaking at the trade association's biennial conference in London today. Otto's ten point plan: 1) Make our communications simpler and more understandable; good simple language, not words which place a barrier between us and our customers. 2) Make our products simpler and more understandable. 3) Train our people to improve their understanding of our business and how our products and systems work so the...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Aviva in high value protection proposition launch

Aviva in high value protection proposition launch

Rising demand for IHT planning

Cameron Roberts
clock 25 August 2026 • 2 min read
Advisers are changing their views on joint life cover

Advisers are changing their views on joint life cover

What represents true value for the client?

Alan Lakey
clock 11 August 2026 • 3 min read
Let's talk 'triple shock': Why the protection gap starts with three dangerous assumptions

Let's talk 'triple shock': Why the protection gap starts with three dangerous assumptions

Three assumptions keeping the protection gap alive

Graham Singleton
clock 28 July 2026 • 5 min read