Consumers more aware of need for protection

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Consumers are more concerned about protecting their family since the financial downturn, research suggests.

Women are the ones leading the way as they become increasingly aware of the need to do this, it also found. The study conducted by Hannover Life Re and the Protection Review saw 1,000 adults interviewed by pollsters ICM. It revealed a significant increase in the number of people wanting to protect their family's income and health. When asked if this was less or more of a priority since the financial downturn half (49%) said it was of greater importance, more than double the 2010 figure (22%). Women were more likely than men to see this as a priority with 55% responding positivel...

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