Pre-existing conditions specialist adviser launches

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An advice service focussed on helping people with pre-existing medical conditions obtain life cover has been launched into the UK protection market.

Life Cover for All will target clients who suffer from conditions such as cancer, crohns disease, depression, diabetes, or those who have suffered from a stroke or heart problems in the past. The service is hoping introductions from advisers who are not used to dealing with severe cases will form part of its business model, alongside online sales and affinity relationships with charities. From the initial enquiry a personalised point of contact will be allocated to each customer to guide them through the process while managing their expectations. Relationships have already been est...

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