Avalon to launch D2C option for IFAs in summer

The streamlined version of the wrap launches in August with two IFA firms set to sign white label deals. Avalon director Harry Kerr says the new model will allow IFAs to compete in the lower-end of the market and attract orphan clients disenfranchised in the post-RDR world. "This comes out of RDR - it is all well and good IFAs providing a holistic service to middle-income clients but how do advisers serve the client who just needs an ISA or has £10,000 to invest?" he says. "This initiative is empowering IFAs and will enable them to still play a part in the lower end of the market b...