Project Eve planners work to change consumer perceptions

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Financial life planners involved in Project Eve are looking to reverse perceptions of financial services and improve confidence in the sector.

The team will hold seminars across the country starting on Friday in London and continuing throughout next year to explain the concept of financial life planning to consumers. They say the growing use of the internet to seek financial advice could lead to professionals being bypassed. Project Eve co-founder Bruce Wilson of Helm Godfrey Partners says: "Life planning works from the principle that better decisions are made about money when taken from a perspective of life itself rather than how much money you have. "Most people are capable of achieving a much more fulfilled life than ...

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