Buckles adopts Sanlam tech in bid to 'crack' online

clock

Buckles is considering adopting parent company Sanlam's remote advice model as it looks to "crack" the UK online market and attract new clients.

If adopted, the new service will harness the South African company's superior technology to offer a purely online model, complementing its virtual in-house advice model trialled in August. "The online advice model has yet to be cracked in the UK and someone's going to do it soon," says CEO Nigel Speirs (pictured). "The model in South Africa is a sophisticated system which works and we are exploring whether we can adapt that to the UK market." Speirs draws a distinction between the South African system and Buckles' in-house Virtual Adviser model trialled in August and stresses the two ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

PA Awards 2026: Photos from the night

PA Awards 2026: Photos from the night

Celebrating the advice profession's best

Professional Adviser
clock 20 March 2026 • 1 min read
Feel Good Friday: PA Awards attendees raise £15,000 for Go Beyond

Feel Good Friday: PA Awards attendees raise £15,000 for Go Beyond

Best amount ever raised

Professional Adviser
clock 20 March 2026 • 1 min read
PA Awards 2026: Winners' photo gallery from the night

PA Awards 2026: Winners' photo gallery from the night

PA’s 21st awards took place on 18 March

Professional Adviser
clock 19 March 2026 • 1 min read