Fortis confirms January date for protection rebrand

The move is part of a phased approach to the rebranding which sees the provider's general insurance arm now under the new name. All changes are expected to be complete by the end of the first quarter of 2011, following the approval of shareholders earlier in the year to adopt the new name reflecting the company's status as a standalone global insurance group after the disposal of its banking assets in 2009. Speaking earlier to COVER, Martin Werth, managing director of Fortis Life, expanded on the reason for the name change but believes it will not take long to adjust. "BNP Paribas ...