Only 10% of IFAs want life office platform

Research by Defaqto shows 59% of advisers would prefer an independent platform above other options when the technology and proposition are consistent. Only 10% would opt for a life office solution which will come as a blow to the many insurers known to be developing new platform propositions. Meanwhile, 15% would go for an IFA co-operative option, 5% through an investment house and 1% from a bank provider. The remaining 10% of the 127 advisers surveyed said they had no particular preference. Fraser Donaldson, insight analyst for funds at Defaqto, points out the research highligh...