Aviva 'could target Pru's UK business'

clock

Industry commentators say Aviva could set its sights on arch-rival Prudential, which is still recovering from its failed $20bn takeover of AIG's Asian business.

The Guardian understands Aviva would be keen to target Prudential's UK arm for takeover if its rival opts to break itself up by demerging or selling its British, Asian and US operations. Aviva chief Andrew Moss previously said the company is only interested in making bolt-on acquisitions, but industry sources say the company would now look at Prudential's UK business if it was made available. One senior executive said: "Moss would be unwilling to pass up an opportunity to buy Prudential's British business - valued at more than £5bn - which could be merged with Aviva's UK interests. Bu...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Supporting high-net-worth families through conflict

Supporting high-net-worth families through conflict

'Advisers need to understand the emotional weight that accompanies the numbers'

Richard Montague
clock 26 May 2026 • 5 min read
Advisers say sustainable investing is set for a comeback – research

Advisers say sustainable investing is set for a comeback – research

Some 36% say sustainable investing is currently in favour

Sophia Panayi
clock 26 May 2026 • 3 min read
News editor's view: Let's give it up for the small advice firms

News editor's view: Let's give it up for the small advice firms

The news editor's Friday Night Takeaway from 22 May

Isabel Baxter
clock 22 May 2026 • 4 min read