WPA adds innovations across its markets


Health insurer WPA has announced a trio of changes, within its individual and large corporate markets and in its relationship with advisers.

WPA is re-launching its suite of individual medical insurance products, stating its aim is to reduce premiums while maintaining benefits, and to target WPA at specific customers rather than being ‘everything to everyone'. The inclusion of extras within Flexible Health, XSHealth and Active Health, its three individual plans, allows customers to design both their benefits and premiums. For instance, Flexible Health (premier and elite cover) gives customers the option to add cancer care and Premium Hospitals (mainly situated in and around London) allowing the ability to use the NHS wher...

To continue reading this article...

Join Professional Adviser

  • Unlimited access to real-time news, industry insights and market intelligence.
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters.
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection.
  • Members-only access to the editor’s weekly Friday commentary
 Be the first to hear about our events and awards programmes.



Already a Professional Adviser member?


More on Individual

Bupa launches new patient helpline

Bupa has launched Bupa Anytime HealthLine, a helpline providing 24 hour, unlimited medical advice and information from a team of GPs and nurses.

clock 24 January 2012 •

Freedom Healthnet widens age limit

Freedom Healthnet has upped the age limit for clients wishing to purchase its private medical insurance (PMI) plan.

clock 16 January 2012 •

Brokers approve cancer cover moves

Medical insurance brokers have applauded moves by private medical insurance (PMI) providers to remove the limits on cancer coverage for many standard polices.

clock 10 January 2012 •