LV= announces direct to market life cover

This is an addition to its income protection and critical illness offerings that are already available online. The provider says the move is aimed at people looking for a simple, cost-effective way of providing for their loved ones in the event of their death and is designed to allow most customers to be covered online immediately. The plan is available as either level or decreasing cover, and can be purchased online at LV.com or via the telephone. It also comes with a terminal illness payout benefit, which means consumers diagnosed with a terminal illness before the end of the pla...