David Elms, the former chief executive of IFA Promotion, died on Tuesday following a short battle with cancer.
Elms, who led the group for a decade, stood down from the role in October last year. Under his leadership, the company worked tirelessly to promote the benefits and accessibility of independent financial advice through Unbiased.co.uk. Elms founded its online ‘Find an IFA' search tool and oversaw last year's launch of a professional networking service for advisers. David Graham, chairman of IFA Promotion, says: "Although fully aware of the health issues which resulted in David's early retirement last October, his sudden death on Tuesday was both unexpected and shocking. I will miss...
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