Cofunds promises 'wrap' functionality

Katrina Lloyd
clock

Cofunds CEO Brett Williams says the platform is evolving to offer all the features of a ‘wrap', despite the fact many advisers are happy with a simpler model.

In an interview with our sister title Professional Adviser, he says it is key to offer advisers a choice of facilities, like unbundled pricing alongside bundled options, to ensure the platform meets the needs of all areas of the financial planning community. Williams says: "Cofunds is on a journey and the labels attached to our business are sometimes not terribly helpful. We have £23bn of assets compared to some of the smaller ‘wrap' businesses with £1bn or less. "What this suggests is most people don't want the full functionality of a wrap. They want something more straightforward wh...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Poor platform service 'significantly' affects 54% of advisers

Poor platform service 'significantly' affects 54% of advisers

Exclusive: Down from 80% the previous year

Jenna Brown
clock 02 December 2025 • 2 min read
Mark Sanderson: Getting to the point of platforms

Mark Sanderson: Getting to the point of platforms

'Platforms are there to serve investors'

Mark Sanderson
clock 28 November 2025 • 4 min read
How is tech changing platform asset migration?

How is tech changing platform asset migration?

'Every transfer should be compliant, transparent, and in the client's best interest'

Tom Mullaly
clock 17 November 2025 • 4 min read