Cofunds CEO Brett Williams says the platform is evolving to offer all the features of a ‘wrap', despite the fact many advisers are happy with a simpler model.
In an interview with our sister title Professional Adviser, he says it is key to offer advisers a choice of facilities, like unbundled pricing alongside bundled options, to ensure the platform meets the needs of all areas of the financial planning community. Williams says: "Cofunds is on a journey and the labels attached to our business are sometimes not terribly helpful. We have £23bn of assets compared to some of the smaller ‘wrap' businesses with £1bn or less. "What this suggests is most people don't want the full functionality of a wrap. They want something more straightforward wh...
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