'One stop shop' banks pose threat to advisers

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Banks are increasingly targeting their current account customers with special deals on other products including mortgages, according to Defaqto.

It believes the sector is increasingly trying to build strong relationships with its customer base. Halifax is the latest to join the trend. It offers between 0.2% and 0.4% off certain mortgages to current account customers. Defaqto says banks see the current account as the main relationship builder with the customer and it also enables them to have a much better understanding of the financial capabilities of each customer. The financial information provider added that the cross-selling of other products on to the existing customer base is destined to become the key battleground as...

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