The 'Age Wage': Axa calls public vote to rename pensions

Research suggests one in five UK adults are put off by the word pension, and the insurer has decided to look for a new name for long-term savings. Five alternative names for pensions have been selected by Axa's panel, and a vote is now open to choose the winner. Axa received almost 900 entries, with Elaine Higgleton, editorial director for Collins English Dictionaries, Steve Folkard, head of savings and pensions policy at Axa, and Harry Wallop, consumer affairs editor of the Daily Telegraph, selecting a shortlist. The top entries were: Future Fund Age Wage Freedom Plan (F...