Consumer demand for advice up since June

clock

Consumer demand for advice on pensions and investments is up as people reassess their finances in the hope of an economic recovery, research by Unbiased.co.uk suggests.

Over a third (37%) of searches through the site's ‘find an IFA' service was for advice on personal retirement planning, up from 33% in June. Advice on investments and savings ranked as the second most popular with over a quarter (27%) of searches, rising from 23% in June. Over 27,000 consumers sought guidance from an independent financial adviser in October, according to Unbiased.co.uk's Advice Drivers report. The site received over 275,000 requests for details of local IFAs so far this year, pointing to a high level of consumers trust in independent financial advice, it says. M...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Tessa Lee: The invisible cost of poor client data

Tessa Lee: The invisible cost of poor client data

How can you improve data quality?

Tessa Lee
clock 23 July 2026 • 4 min read
Dean Proctor: Hopes and fears for the new PM and cabinet

Dean Proctor: Hopes and fears for the new PM and cabinet

Stability, simplicity and the chance to do things differently

Dean Proctor
clock 23 July 2026 • 5 min read
Should spousal maintenance be abolished? A modern perspective

Should spousal maintenance be abolished? A modern perspective

Making the case for abolition and retention

Amy Walpole and Karen Brennan
clock 22 July 2026 • 4 min read