Consumer demand for advice up since June

clock •

Consumer demand for advice on pensions and investments is up as people reassess their finances in the hope of an economic recovery, research by Unbiased.co.uk suggests.

Over a third (37%) of searches through the site's ‘find an IFA' service was for advice on personal retirement planning, up from 33% in June. Advice on investments and savings ranked as the second most popular with over a quarter (27%) of searches, rising from 23% in June. Over 27,000 consumers sought guidance from an independent financial adviser in October, according to Unbiased.co.uk's Advice Drivers report. The site received over 275,000 requests for details of local IFAs so far this year, pointing to a high level of consumers trust in independent financial advice, it says. M...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Sentiment on the rise but 'calm may not last' as Budget looms

Sentiment on the rise but 'calm may not last' as Budget looms

According to Dynamic Planner’s Financial Happiness Index

Sophia Panayi
clock 06 October 2026 • 2 min read
SJP adviser academy welcomes 200 graduates

SJP adviser academy welcomes 200 graduates

Graduation ceremony held on Friday

Sophia Panayi
clock 05 October 2026 • 2 min read
Feel Good Friday: EQ Investors team completes 17.5-mile charity walk

Feel Good Friday: EQ Investors team completes 17.5-mile charity walk

For Carney’s Community

Professional Adviser
clock 02 October 2026 • 1 min read