Consumer demand for advice up since June

clock

Consumer demand for advice on pensions and investments is up as people reassess their finances in the hope of an economic recovery, research by Unbiased.co.uk suggests.

Over a third (37%) of searches through the site's ‘find an IFA' service was for advice on personal retirement planning, up from 33% in June. Advice on investments and savings ranked as the second most popular with over a quarter (27%) of searches, rising from 23% in June. Over 27,000 consumers sought guidance from an independent financial adviser in October, according to Unbiased.co.uk's Advice Drivers report. The site received over 275,000 requests for details of local IFAs so far this year, pointing to a high level of consumers trust in independent financial advice, it says. M...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

News editor's view: What I've learnt from ambitious young women in advice

News editor's view: What I've learnt from ambitious young women in advice

To mark International Women’s Day this year, I wanted to shine a light on the young female talent out there in the advice profession.

Isabel Baxter
clock 06 March 2026 • 4 min read
Give to Gain: Why lifting women lifts the entire financial sector

Give to Gain: Why lifting women lifts the entire financial sector

Sharing time, knowledge and opportunity creates meaningful change

Steph Willcox
clock 06 March 2026 • 4 min read
Acting on, not just celebrating International Women's Day

Acting on, not just celebrating International Women's Day

'At my firm, we are walking the talk through a number of practical initiatives'

Fiona Oliver
clock 06 March 2026 • 4 min read