Consumer demand for advice up since June

clock

Consumer demand for advice on pensions and investments is up as people reassess their finances in the hope of an economic recovery, research by Unbiased.co.uk suggests.

Over a third (37%) of searches through the site's ‘find an IFA' service was for advice on personal retirement planning, up from 33% in June. Advice on investments and savings ranked as the second most popular with over a quarter (27%) of searches, rising from 23% in June. Over 27,000 consumers sought guidance from an independent financial adviser in October, according to Unbiased.co.uk's Advice Drivers report. The site received over 275,000 requests for details of local IFAs so far this year, pointing to a high level of consumers trust in independent financial advice, it says. M...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Targeted support signals evolution in advice delivery

Targeted support signals evolution in advice delivery

Softer launches expected at first

Isabel Baxter
clock 10 April 2026 • 1 min read
CII: Vulnerable client management is 'an opportunity for growth'

CII: Vulnerable client management is 'an opportunity for growth'

Firms can expand potential client bases

Isabel Baxter
clock 07 April 2026 • 2 min read
Common language used by advisers triggers anxiety and distrust among retirees

Common language used by advisers triggers anxiety and distrust among retirees

Product-led communication one of the biggest drivers of mistrust

Laura Purkess
clock 01 April 2026 • 1 min read