Aegon to phase out historic Scot Eq name

The firm will begin a phase-out in August, leaving the "more global" Aegon brand to stand alone, in a process it anticipates will take a year. Aegon insists the move is just a branding issue and does not affect its 15-year partnership with Scottish Equitable plc, which has a 178-year history in Scotland. It says policy documents will be re-written, company literature updated and its websites re-branded to reflect the move. It adds it has already begun the phase-out process, as evidenced by the absence of the Scottish Equitable name from sponsorship material as part its multi-millio...