Online sub-prime sourcing grows in popularity

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Brokers have made significant moves towards using technology driven solutions when dealing with sub-prime customers, according to Enterprise Group.

Enterprise Group has observed a significant increase in inquiries during the last six months, with total inquiries increasing by 100%. The number of new inquiries handled internally by account managers, the traditional method of sub-prime sourcing, has risen by 70%. However, the number of brokers making inquiries via Enterprise’s online system, EDGE, has grown by 250% since the beginning of 2007. Michael Clapper, CEO of Enterprise, says: “our decision a couple of years ago to focus on safe sub prime sourcing for the broker market in the face of increased regulatory pressure has been vind...

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