Chartered financial planner Harry Sims has launched an artificial intelligence (AI) platform Calm Authority alongside co-founder Jaymee Baggio to help financial advisers post on Linkedin.
The platform is designed to allow advisers to show up in a "credible and authentic way". Sims acknowledged: "There aren't many advisers out there posting frequently, and the ones that are, only post frequently for a month or two." Calm Authority is designed to generate content which looks and sounds like the adviser using it. Advisers can also generate posts based on their ideas from an article they may have read or been sent by a client. For example, Sims recently generated a post exploring ideas from an article about the £100,000 ‘Tax Trap'. How is it different from chatbot...
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