CI cover doubled to £1m at progress from Royal Liver

clock

Advisers can now recommend up to £1m worth of critical illness (CI) cover to clients through progress from Royal Liver after the firm enhanced its proposition.

The increased maximum cover, double the original amount, is available for advisers recommending level or decreasing life cover, with a corresponding increase for family income cover, with accelerated critical illness cover. Stephen Edwards, head of protection products at progress, says: “This gives advisers the opportunity to recommend a £1m sum assured on critical illness cover to customers, without them having to worry about managing the issues that automatic GP report limits bring, no matter what their customer’s age is. “This means advisers can recommend up to £1m worth of critical ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

The protection gap is not a surprise - treating it as one is

The protection gap is not a surprise - treating it as one is

'This is not mysterious. It is what this market is built to produce'

Tony Müdd
clock 09 September 2026 • 4 min read
Aviva in high value protection proposition launch

Aviva in high value protection proposition launch

Rising demand for IHT planning

Cameron Roberts
clock 25 August 2026 • 2 min read
Advisers are changing their views on joint life cover

Advisers are changing their views on joint life cover

What represents true value for the client?

Alan Lakey
clock 11 August 2026 • 3 min read