IFA comment: Fee-based advisers and the "menu"

I use both a commission route and a fee-based route and give my clients a choice of one or the other or a mix. I have done this for nearly three years and I have a fee schedule. It quotes an hourly rate, but, as in the article, I quote a fixed rate for a report depending a bit on how long it will take to write but on what I think the client will pay. This latter option is just how my father, a dentist, used to calculate his private dental fees in the 60s, 70s and 80s before he retired. Then I will charge a fee for implementing any recommendations which the client wishes to take up. In o...