Popularity of D2C solutions 'soars' following RDR

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Technology provider Focus Solutions has noted a significant increase in demand for Direct to Consumer (D2C) e-commerce solutions from providers and advisers, following the FSA's RDR proposals.

The company says the majority of interest has been driven by the leading Life and Pension providers as they look to expand their distribution activities above and beyond the IFA marketplace. They hope to achieve this by trying to attract new business from mass-market consumers with limited, or no, financial products. Focus believes the shift provides evidence one of the key aims of the RDR, to increase engagement with the consumer and to encourage innovation around the distribution of financial products, is already starting to happen. "The RDR proposals will drive significant change ...

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