IFA Promotion considers 'e-only' marketing

David Elms, chief executive of IFA Promotion, says such is the consumer response to the marketing of its online presence that there is sufficient evidence of its use, toegether with cost savings, to argue its own marketing of independent financial advisers, as a brand, should in future only be conducted online. "Traditional methods of marketing and new business lead generation by financial intermediaries would in the past have concentrated on placing advertisements in the Yellow Pages, as this tended to be where a consumer would seek out a financial adviser," says Elms. However, the g...