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IFA Promotion considers 'e-only' marketing

  • By Julie Henderson
  • 19 April 2005
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IFA directory provider IFA Promotions may eventually 'switch off' all traditional media marketing and concentrate on marketing only through online services and search engines.

David Elms, chief executive of IFA Promotion, says such is the consumer response to the marketing of its online presence that there is sufficient evidence of its use, toegether with cost savings, to argue...

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