F&C unveils Birmingham City FC sponsor deal

clock

F&C has announced it will be the principal sponsor of promoted Birmingham City Football Club for the next three seasons.

The deal, which officially starts next month, will include shirt sponsorship, signs in the club’s St Andrew’s stadium signage and a range of other club activities. F&C has a long association with football through its third year sponsoring the League Managers Association, the union for football managers, as well as a partnership with Hibernian FC in Scotland. John Yule, head of retail distribution at F&C, says: “Birmingham City has long been known as a very community focused football club whose brand values and aspirations to succeed, we believe, closely match our own. “We will work close...

To continue reading this article...

Join Professional Adviser

  • Unlimited access to real-time news, industry insights and market intelligence.
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters.
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection.
  • Members-only access to the editor’s weekly Friday commentary
  • 
 Be the first to hear about our events and awards programmes.

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Thousands of PFS members respond to CII takeover consultation

Thousands of PFS members respond to CII takeover consultation

Responses showed ‘passion and strength of feeling’ among members

Jenna Brown
clock 27 January 2023 • 2 min read
Continuum reports record jump in number of new advisers

Continuum reports record jump in number of new advisers

Ambitious growth plans to become ‘a true household name’

Laura Miller
clock 26 January 2023 • 2 min read
Just reports new business sales up 17% led by DB arm

Just reports new business sales up 17% led by DB arm

Completed its largest DB de-risking transaction to date in July

Laura Miller
clock 26 January 2023 • 2 min read