Exeter Friendly unveils PMI product

Health Cover for Me offers unlimited cover for cancer and home nursing as well as unrestricted cover for day and out-patient treatment. Additionally Exeter offers 10% discounts on premiums for non-smokers and people with a body mass index (BMI) under 25. A co-payment option also offers a significant reduction in premium rates provided the consumer agrees to pay either 10%, 25% or 50% of their treatment costs. Nick Jones, marketing manager at Exeter, which merged with Pioneer Friendly in March, says the product has been designed to address a general lack of consumer confidence in protecti...