Exeter Friendly unveils PMI product

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Exeter Friendly Society has launched a private medical insurance (PMI) product in response to consumer and adviser demand.

Health Cover for Me offers unlimited cover for cancer and home nursing as well as unrestricted cover for day and out-patient treatment. Additionally Exeter offers 10% discounts on premiums for non-smokers and people with a body mass index (BMI) under 25. A co-payment option also offers a significant reduction in premium rates provided the consumer agrees to pay either 10%, 25% or 50% of their treatment costs. Nick Jones, marketing manager at Exeter, which merged with Pioneer Friendly in March, says the product has been designed to address a general lack of consumer confidence in protecti...

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