Store shifts adviser marketing online

Jo Smith of Integrated Distribution and Mike Johnstone of The Outsourced Marketing Department have joined together to create an internet service which allows advisers to create, store and amend and print glossy “branded marketing communications” and brochures at a substantially lower cost than with a local printer, as the deal cut allow firms to produce a lower volume of documents. The Online Marketing Department is essentially a virtual company as products are designed and purchased over the internet, and the end product is produced by a printing firm in East Anglia and dispatched direct...