The human advantage: Why better AI raises the value of good advice

Raising the standard of understanding

clock • 4 min read

AI will make financial information faster, cheaper and more accessible. For advisers, that does not diminish the value of human advice - it changes where that value sits, write Elly Dowding and Lee Coates

Artificial intelligence is already changing financial advice. Firms are using it to summarise meetings, draft reports, search regulation, analyse information and support client communications. The direction of travel is clear: the technology will become more capable, more embedded and, in many cases, less visible. But perhaps the most useful question is no longer whether AI will change advice. It is what happens to the value of advice when technology becomes exceptionally good. Knowledge is becoming a commodity A client can already ask an AI system to explain diversification, inf...

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