With-profits funds have suffered extremely bad press since the stockmarket fell in March 2001 and consumers woke up to the fact the all-important ‘bonuses' they thought were guaranteed were actually just "on loan" while the good times rolled.
Since then, the financial services sector has seen a significant shift in consumer interest away from the with-profits concept largely because investors have confidence in the industry and even now still struggle to understand how these products work. The Financial Services Authority has worked hard to try and shore up the asset class and protect the assets which remain, but the consensus seems to be the act of changing capital requirements inadvertently made things worse. Policyholders have discovered their investments would take substantially longer to recover and the seed of doubt ...
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