The unnamed advantage: Why our AI doesn't have a name

Over the past five years, the rise of the artificial intelligence (AI) agent has been hard to ignore in almost every aspect of our lives, both personal and professional. Prior to the current wave of "agentic" AI tools, we had several years of "assistants" largely confined to our phones. Apple launched Siri in 2011, Microsoft followed with Cortana and then the Google Assistant came along in 2016. In these three products, differences can be seen in how the companies have named their assistants, with Apple and Microsoft giving their creations humanising names. The more recent wave of LLM...