BBA calls for new distribution category in RDR

It has proposed introducing an ‘assisted purchase’ category as an alternative to the controversial primary advice category suggested in the RDR’s consultation paper. The model would operate on a non-advised basis, guiding customers to appropriate solutions for specific needs, or referring them onwards for further information. Commenting on the response, Angela Knight, chief executive of the BBA, says: “There is a strong consensus among our members that assisted purchase has real potential to reach out to consumers and deliver savings, investment and protection solutions which are cost eff...