A quarter of financial firms have failed to meet the FSA's online advertising standards in a review.
The review, which involved 130 visits to 77 firms' websites, found 25% failed to present information in a fair and clear way and offer simple navigation. Following the review the FSA has published examples of good and bad practice to further help firms address problems with their web-based advertising. The regulator says standards have improved since it increased its supervision of internet-based promotions following reviews in 2005 and 2006, which identified widespread failings. Dan Waters, director of retail policy and themes at the FSA, says: "For many people the internet is the...
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