Tesco joins mortgage fray

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Supermarket Tesco has announced its entry into the UK mortgage market with a discounted variable rate product to be distributed online and by telephone as of tomorrow.

The timing of the move comes just days after the introduction of new regulations covering mortgage advice. Commenting on recent monthly house price surveys suggesting the housing market may be cooling, a spokesman says the company’s pitch will make even more sense. ”When people are being squeezed, value is paramount.” Stating there is a “£800bn” housing market in the UK, with 25% of mortgage customers remortgaging every year, Tesco sees significant opportunity, regardless of figures suggesting there might be a slowdown in the market. Although the entry comes through just a singl...

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