LV= plans simplified SIPP charges

The firm is currently testing its new market proposition, and could launch the revamped SIPP within a few weeks. Ray Chinn, head of pensions at LV=, believes the SIPP industry is changing, and wants to reposition his own firm's product to adapt to the needs of customers. "We wanted to introduce a simple charging structure, so investors know exactly what their SIPP is going to cost them on a day-to-day basis," he says. "When markets were booming, no one noticed the charges they were paying, but now fund values are falling people are paying a lot more attention to the charges." LV= is...