85% of consumers say insurers TCF

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A total of 85% of consumers believe their provider treats customers fairly (TCF), according to research by the Association of British Insurers (ABI).

The annual Customer Impact Survey, a study of 32 insurers, shows the number of customers who say their provider TCF remains unchanged since the survey’s first year, 2006 to 2007. However, 53% think the industry has an excellent reputation, up from 48%. A total of 86% feel their provider makes business easy to deal with, up 1%, and 77% believe their provider ‘really cares about its customers’, up 2%. A total of 53% rate the sales process as ‘excellent’ or ‘very good’, down from 57%. Customers rate payment handling the highest of all sales process aspects while information at point of s...

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