AXA guinea pigs £50,000 better off after seeing adviser

The research also found they have also jointly increased their savings by 40% and reduced debts by 22% since the experiment began in November 2005. The firm revisited some participants of its ‘Axa Avenue’ financial experiment, where 10 households in Brighton were given access to an IFA for a year and another 10 were left to their own devices. Research found households demonstrated immediate benefits of having access to an IFA, while some 18 months on, Axa says there is further evidence those advised have adopted long-term financial planning habits, with some considering using an IFA regu...