Why multigenerational engagement is becoming a competitive advantage for advisers

'Technical planning alone is no longer enough'

clock • 4 min read

Jordan Wheatley explains why advisers who build relationships across the whole family are better positioned to support clients and retain wealth over the long term…

Over the next two decades, trillions of pounds in private wealth are expected to pass between generations in the UK, reshaping not only client relationships but also how wealth management and planning firms operate and grow. For advisers, this presents both an opportunity and a considerable risk - firms that continue to focus on the primary wealth holder may find that longstanding client relationships disappear at the point of inheritance. And those that adopt a more intergenerational approach are more likely to retain assets, deepen trust and create stronger continuity for families over...

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