Why multigenerational engagement is becoming a competitive advantage for advisers

'Technical planning alone is no longer enough'

clock • 4 min read

Jordan Wheatley explains why advisers who build relationships across the whole family are better positioned to support clients and retain wealth over the long term…

Over the next two decades, trillions of pounds in private wealth are expected to pass between generations in the UK, reshaping not only client relationships but also how wealth management and planning firms operate and grow. For advisers, this presents both an opportunity and a considerable risk - firms that continue to focus on the primary wealth holder may find that longstanding client relationships disappear at the point of inheritance. And those that adopt a more intergenerational approach are more likely to retain assets, deepen trust and create stronger continuity for families over...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

News editor's view: When an aspiring adviser knocks, let them in

News editor's view: When an aspiring adviser knocks, let them in

The news editor's Friday Night Takeaway from 14 August

Isabel Baxter
clock 14 August 2026 • 3 min read
The five-minute complaint and the five-day investigation

The five-minute complaint and the five-day investigation

GSI Group CEO on complaints, AI and the latest set of FOS reforms

Mark Buck
clock 12 August 2026 • 5 min read
Andrew Goodwin: The advice gap - an embarrassment of riches?

Andrew Goodwin: The advice gap - an embarrassment of riches?

Andrew Goodwin: The advice gap - an embarrassment of riches?

Andrew Goodwin
clock 12 August 2026 • 4 min read