Thoresen launches generic advice pilots

clock

HM Treasury has today announced the beginning of a pilot scheme to discover how Generic Financial Advice (GFA) might work in practice.

The pilot, part of the Thoresen Independent Review, will be run in partnership with Consumer Direct, Citizens Advice Bureau, Cumbria County Council, Agilisys, and A4e. Initially, pilots will take place in the North West, London, Staffordshire and South Yorkshire. The Treasury says the pilot scheme will test a range of options and evidence, which have been gathered as part of the review, to see how GFA services can best be provided. The pilot will test GFA across telephone, web and face-to-face channels to over 5000 consumers. GFAs will provide guidance and information, rather than the ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Women's Wealth Alliance launches careers guide to attract more women to personal finance profession

Women's Wealth Alliance launches careers guide to attract more women to personal finance profession

Aimed at women at different stages of life and careers

Professional Adviser
clock 16 July 2026 • 3 min read
Women in Financial Advice Awards 2026: Shortlists revealed!

Women in Financial Advice Awards 2026: Shortlists revealed!

All the winners will be announced at a celebratory gala dinner on 4 November

Professional Adviser
clock 15 July 2026 • 10 min read
The human question: How PE-backed firms can retain their talent

The human question: How PE-backed firms can retain their talent

'In a people business, cultural integration is key to preserving client trust, adviser continuity and value'

Andrew Houghton
clock 15 July 2026 • 4 min read