Personal branding specialist Lesley Everett will advise IFA Life members on how to differentiate themselves through a "stronger image" and "improved personal effectiveness".
Everett will provide IFA Life members with articles, tips and personal coaching courses on how to maximise business opportunities through their people. She will also help firms stand out from the crowd in the tough economic period, by developing a powerful, consistent and polished professional image, according to the personal networking website. Philip Calvert, founder of IFA Life, says: "The spotlight is currently on the financial services industry, and members of the advice profession need to think very seriously about the image they portray." He believes trust in IFAs is paramount ...
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