Analysis: should the age 70 rule be abolished?

clock

Advisers and product providers have wholeheartedly agreed with the Association of British Insurers' call to scrap the age 70 rule, saying it is anti-competitive and restricts consumer choice.

In its response to the Financial Services Authority’s (FSA) consultation paper on the removal of the age 70 rule, the ABI says it is in favour of ‘option two’, which would remove the age condition and the 10-year term condition. This would mean pure protection products could be sold under ICOB rules even if the consumer has a protection need beyond age 70 or if the policy is likely to extend beyond 10 years from when the person first became insured. Kevin Carr, head of protection strategy at Lifesearch, says he is also in favour of option two because extending the rule to age 80, as p...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Kevin Carr on AI: I don't think we've even seen the tip of the iceberg

Kevin Carr on AI: I don't think we've even seen the tip of the iceberg

'The technology is evolving faster than many of us can imagine'

Kevin Carr
clock 13 May 2026 • 4 min read
Life insurance: Complexity vs cost and the confidence gap

Life insurance: Complexity vs cost and the confidence gap

Complexity and uncertainty create frustration for consumers and operational drag for advisers

Kevin Carr
clock 30 April 2026 • 4 min read
Holloway Friendly and Wiltshire Friendly to merge

Holloway Friendly and Wiltshire Friendly to merge

No job losses anticipated

Jaskeet Briah
clock 20 April 2026 • 2 min read