Advisers urged to consider nature of communications

In the first of two factsheets produced for small firms, the FSA describes a financial promotion as “any form of communication of a promotional nature that invites or induces a customer to invest in an investment or to use a financial service, such as getting advice on investments”. A firm does not, therefore, have to run advertising campaigns on the TV, radio or in the press to be issuing financial promotions. Financial promotions include classified entries in regional papers, directories or on Teletext; letters and other direct mail sent to a customer’s home; websites, leaflets, pos...