AIFA: Advice and sales 'two sides of same coin'; Long-stop call

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AIFA has called for greater understanding of how 'advice' and 'sales' channels can work in tandem rather than fight each other post-RDR and repeated its plea for a 15-year long-stop on complaints.

In a new policy paper, "Restoring Trust in Financial Services: Building on that which works", AIFA sets out the latest research on the issue of consumer trust, and outlines steps that can be taken to re-engage people with the financial services industry. In a section entitled Advice and Sales "Working Together", AIFA warns the RDR has been misinterpreted by many commentators who have suggested there will be a polarized market of 'advice' versus 'sales' in which consumers would be locked in to one or the other. The report argues: "It should also be made clear here that we see "advice" an...

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