AIFA: Advice and sales 'two sides of same coin'; Long-stop call

clock •

AIFA has called for greater understanding of how 'advice' and 'sales' channels can work in tandem rather than fight each other post-RDR and repeated its plea for a 15-year long-stop on complaints.

In a new policy paper, "Restoring Trust in Financial Services: Building on that which works", AIFA sets out the latest research on the issue of consumer trust, and outlines steps that can be taken to re-engage people with the financial services industry. In a section entitled Advice and Sales "Working Together", AIFA warns the RDR has been misinterpreted by many commentators who have suggested there will be a polarized market of 'advice' versus 'sales' in which consumers would be locked in to one or the other. The report argues: "It should also be made clear here that we see "advice" an...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Why wellbeing is integral to financial planning

Why wellbeing is integral to financial planning

First Wealth founder and managing director Anthony Villis

Isabel Baxter
clock 25 September 2026 • 1 min read
Talking to each other is the best way to boost financial confidence

Talking to each other is the best way to boost financial confidence

'There's a permission problem'

Sophie Hall
clock 25 September 2026 • 3 min read
Feel Good Friday: Royal London partners with disabled racing driver on equality initiative

Feel Good Friday: Royal London partners with disabled racing driver on equality initiative

Working with Nicolas Hamilton, younger brother of F1 champion Lewis

Professional Adviser
clock 25 September 2026 • 1 min read