Asda to sell protection through Lifesearch

The announcement follows Scottish Widows’ decision to end its contract to sell life insurance through Asda in September because sales were not as high as expected. The Asda Life Service will offer online and over the phone advice on personal life and protection products, including critical illness, income protection, family income benefit, whole of life insurance and the potential use of trusts. Tom Baigrie, managing director of Lifesearch, says the partnership will enable the firm to advise and help a customer base which might otherwise be confused by what is on offer. He states: “We...