AIFA calls for clear divide between sales and advice

clock

A clear distinction between sales and advice could help boost consumer confidence in the financial services sector, according to a report from the Association of IFAs (AIFA).

A poll commissioned by AIFA found 81% consumers said it was important to know they were being sold a product or advised on one when visiting a bank, IFA, building society or life company. In AIFA’s latest report, Consumer Trust in Financial Services, the organisation calls for the FSA and the Treasury to make a clear distinction between sales and advice in the Retail Distribution Review (RDR) statement in October. The trade body believes a clear definition of sales and advice will help build consumer trust, and help many people to re-engage with financial services, creating better level...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Women in Financial Advice Awards 2026: Shortlists revealed!

Women in Financial Advice Awards 2026: Shortlists revealed!

All the winners will be announced at a celebratory gala dinner on 4 November

Professional Adviser
clock 15 July 2026 • 10 min read
The human question: How PE-backed firms can retain their talent

The human question: How PE-backed firms can retain their talent

'In a people business, cultural integration is key to preserving client trust, adviser continuity and value'

Andrew Houghton
clock 15 July 2026 • 4 min read
HSBC to roll out targeted support later this year

HSBC to roll out targeted support later this year

Bank has applied for its pre-application support service

Sophia Panayi
clock 14 July 2026 • 2 min read