LV= in 10% extra commission incentive for IFAs

The friendly society says the incentive is designed to alleviate the adviser workload and reduce the risk of non-disclosure on protection applications. The ‘express’ method involves the adviser filling in online only basic details about the client and submitting them to LV=. The insurer, which then continues the procedure via its UK-based tele-interviewing team, says this route “creates an environment which ensures appropriate risk management information is obtained”. Stuart Tragheim, director of intermediary strategy and business development at LV=, says: “We’re focused on supporting ad...