The 'Valentines tenuous link' of 2007 is...

Professional Adviser
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We asked you to vote on as your favourite Valentine's ‘finance' story, on the back of a story we ran highlighting the gems of press releases which wouldn't usually make it into our pages but found very highly amusing.

There were five entrants which managed to take the prestigious places as tenuous links to Valentine’s Day and financial services promotions, but only one won, by a clear margin. (For more information, see yesterday's story - Tenuous links: finding finance in Valentines.) While Allianz suggested you wouldn’t want your instrument to get stung – as the PR gurus at Allianz Cornhill later put it in correspondence to the editorial team – L&G took a more heart-felt approach and sought to promote the benefits of critical illness cover should you suffer be in danger of suffering a broken heart (...

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