IFAs will benefit from generic advice - Balls

clock

A national service providing generic advice will act as a ‘signpost' into the regulated advice market instead of providing competition, claims Ed Balls MP.

Speaking at the Resolution Foundation conference “Generic financial advice: From vision to reality”, Balls, the Economic Secretary to the Treasury, says he sees generic advice as providing a “first port of call” for consumers seeking help with managing their financial needs. He says: “I know that some of you have been concerned that a generic advice service might replace local, trusted, sources of money and debt advice. I would like to reassure you that I see generic advice as providing a first port of call." "For some, that will be enough. For others, more specialist help will be need...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

The Platforms Association acquires the UK Platform Awards

The Platforms Association acquires the UK Platform Awards

Clive Waller hands over the awards programme

Isabel Baxter
clock 30 July 2026 • 2 min read
FCA bereavement survey sent to just 12 firms – 'A very small dip in the ocean'

FCA bereavement survey sent to just 12 firms – 'A very small dip in the ocean'

Covers advisers, platforms and wealth managers

Sophia Panayi
clock 30 July 2026 • 3 min read
'Underperforming' sector does more damage to women over time

'Underperforming' sector does more damage to women over time

Y Tree executive director Eliana Sydes speaks to PA

Sophia Panayi
clock 29 July 2026 • 2 min read